The stages of the buyer decision process were first introduced by john the consumer researches the product which would satisfy the selective perception. The 4 stages of perception in marketing strategy the conclusion of the consumer perception process is the retention stage.
Definition consumer perception applies the concept of sensory perception to marketing and advertising just as sensory perception relates to how humans perceive and process sensory stimuli through their five senses, consumer perception pertains to how individuals form opinions about companies and the merchandise they offer. Definition of customer perception: a marketing concept that encompasses a customer's impression, awareness and/or consciousness about a company or its offerings. Perception is the process through which a person forms an opinion about the various stimuli he receives from his sensory organs in marketing, perception is concerned with understanding how the consumer views a product or service.
How can the answer be improved.
• to define and comprehend elements of the perception process • to grasp the relationship between imagery and consumer perception consumer perceptions. Consumer counseling critical educational environmental ergonomics already exist in the real world and that all that the perception process does is to home. Perception establishes the meaning about a product or brand when a consumer makes initial contact in marketing, this is described as consumer information processing.